About Us - Smile Perfected

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Established in 2012…Smile Perfected is one of the nation’s fastest growing 20 minute teeth whitening companies and represents the highest level of commitment to dental office sales and treatment support.

Smile Perfected consults with the smartest, most innovative and most credentialed professionals in the industry. This collaboration has allowed Smile Perfected to create a line of the most effective, safe, and comfortable professional whitening systems available – and the media is taking notice.

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Founder & CEO William L. Balanoff, DDS, MS, FICD

Dr. Balanoff is passionate about dentistry. After graduating from Northwestern University in 1983 he practiced dentistry for over 30 years in South Florida before starting Smile Perfected. A pioneer in oral cancer screening, implant techniques, orthotic appliances, and many other innovative dental technologies. Dr. Balanoff applied his vast experience in dentistry when founding Smile Perfected. This quickly allowed Smile Perfected to become one of the fastest growing whitening systems in the country. Smile Perfected is dedicated to serving dental practices and helping them provide the best teeth whitening experience for their patients.

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Founder & CEO William L. Balanoff, DDS, MS, FICD

How the story goes…

My journey as a dentist started when I was 16. My family dentist, a recent Northwestern University Dental School graduate, suggested dentistry. I initially thought about pediatrics, but his mention of dentistry struck me like a bolt of lightning.

I thought that you put your name on a shingle and hung it up, and the patients and money would start rolling in. Boy, was I wrong!! My other misconception about the “Business of Dentistry” was that all vendors were there to help grow my practice…wrong again (x10).

I have done a lot of wonderful and fun things in dentistry. I testified before the US Congress, invented and have a patent on an appliance to enhance athletic performance, invented an appliance for the treatment of Tourettes, practiced clinical dentistry for thirty years, and taught at three universities.

My true passion is simple…helping other dentists. What I have learned throughout the years is that we “Dentists” are often taken advantage of.

When we were doing ZOOM Whitening in my office, I realized ZOOM was not my friend. The customer service was horrible; there was NO vendor/partner relationship, and there was nothing more than one more fish in their net. My response was to start Smile Perfected, a hybrid 20-minute whitening system. I started understanding the COGS (Cost of Goods Sold), marketing strategies, and how to help dental offices with TONS of free samples for their clinical and administrative team. The business has flourished.

Give me a call at 954-683-2693. That is my cell phone number. Share your story and frustrations, and let’s see if we can work together.