Diagnose teeth whitening properly so your patients and your practice team love it.
Dental practices know teeth whitening is the #1 requested dental service. Over the years, there have been a number of different systems used to whiten and brighten patients’ teeth.
Some of these systems are not healthy for patients. Teeth become “neon” or tissue white but are dehydrated and damaged in the process. These systems are also inefficient in a dental practice setting.
As a result, dental practices and professionals started sending patients to the local drug store to purchase over-the-counter whitening solutions.
The downside of these systems is that teeth are not brightened or whitened at all. This is because these products must use a take-home use gel that has an extremely low level of peroxide.
The chairside solution for dental practices is to bring a system into their practice that combines exactly what they and their patients need.
Once a proper whitening system is in place,e Dentists and dental professionals can have up-front discussions with patients about a healthy and effective way to have a brighter and whiter smile.
Below are four ways to diagnose and present healthy teeth whitening options to your patients.
What Smiles Brighten & Whiten?
- A & B Shades Whiten
- Yellow Teeth Whiten
- All Teeth Brighten
Set Patient Expectations
- Brighter Smile – Enamel prisms are cleaned out, allowing more light to show a bright smile.
- Whiter Smile – Patients will see a whiter shade. Dramatic results can happen, but a whiter smile requires maintenance.
How to offer whitening to patients?
- First: Discuss the Whitening options offered by your office.
- Then: Mention that Smile Perfected is an excellent value addition to their hygiene cleaning appointment.
- Lastly: Explain the benefits. Patients receive both a brighter and whiter in-office treatment and a take-home whitening pen to maintain and improve their smiles.
Best Patient Offering Phrases?
The 3 Most Effective Ways to Offer Smile Perfected Whitening to Patients – And Why They Work
“Would you like a Brighter and Whiter Smile in just 20 minutes, without sensitivity, for only $199?” |
Why it works: This question is highly persuasive because it highlights speed, comfort, and value—three top motivators for patients. Mentioning “20 minutes” emphasizes convenience, “without sensitivity” addresses a common whitening concern, and “$199” presents a clear, affordable price point that helps overcome cost hesitation. Use your office’s own price, but market research shows patients say yes a lot more often under $149.
“What color would you like your crown to be?”
Why it works: This question subtly raises the idea of whitening by shifting the patient’s focus to the aesthetic appearance of their teeth. It encourages them to think critically about the color of their smile, often prompting the realization that whitening could enhance the look of both their crown and surrounding teeth, making Smile Perfected a natural next step. Opens discussion with the patient about whitening teeth before the crown is made.
“Would you like to brighten your smile after your cleaning appointment?”
Why it works: Timing is everything. Asking this right after a cleaning leverages momentum—patients are already thinking about their oral health and appearance. It’s a seamless upsell that feels like a logical continuation of care rather than a sales pitch. Combining cost-effective whitening with other services enhances the patient experience. This also works for next-appointment revenue generation. Scheduling the whitening on their next hygiene appointment increases the chances they will show up to their appointment excited.
About Smile Perfected
- The best time to whiten a patient’s smile is right after dental cleaning. This is the Prophy Plus experience.
- Smile Perfected is a great value for most patients who want a brighter and whiter smile.
Smile Perfected is the perfect combination of in-office and take-home whitening
When dental offices offer Smile Perfected, their patients receive the best combination of teeth whitening.
After a patient’s in-office cleaning, Smile Perfected is used to whiten their smile. This is the most effective time to whiten teeth since the teeth are clean and ready to be whitened.
then…
Since all teeth fade back, the patient receives a free and safe take-home whitening pen to maintain their beautiful smile until their next appointment.
Healthy, white, and bright smiles are all about maintenance over time.
